​Everyone hates the new Capri Sun bottles—and that’s actually good for the brand 

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Turns out, if you want to get the attention of millennials, all you have to do is threaten to delete a piece of their childhood.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.

 Turns out, if you want to get the attention of millennials, all you have to do is threaten to delete a piece of their childhood.

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.  Design 

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