Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.
In November 2024, when Trump won his second presidential bid, a wave of anxiety across America proved opportune for a burgeoning company. Bluesky saw a 500% surge in new sign-ups, reaching roughly 2.5 million active users on the microblogging platform at the time. It had also raised $15 million in that period ($100 million to date), buoyed in part by its open, “federated” infrastructure, which lets users control their feeds, move their identities across platforms, and sidestep centralized moderation. Mark Cuban called Bluesky a “less hateful world” on the app at the time, while media scholars hailed it as a “compelling alternative” to X.
Early momentum brought in power users and journalists. But slow growth and a loud monoculture are making the platform feel narrower than it intended.
In November 2024, when Trump won his second presidential bid, a wave of anxiety across America proved opportune for a burgeoning company. Bluesky saw a 500% surge in new sign-ups, reaching roughly 2.5 million active users on the microblogging platform at the time. It had also raised $15 million in that period ($100 million to date), buoyed in part by its open, “federated” infrastructure, which lets users control their feeds, move their identities across platforms, and sidestep centralized moderation. Mark Cuban called Bluesky a “less hateful world” on the app at the time, while media scholars hailed it as a “compelling alternative” to X. Tech
