​This $23B homebuilder is pushing its housing market incentives to 10.9%—that’s $54,500 on a $500K sale 

In ‘normal’ times, PulteGroup spends around 3.0% to 3.5% of the sales price on incentives.

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 In ‘normal’ times, PulteGroup spends around 3.0% to 3.5% of the sales price on incentives.

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter.  News