Adidas’s head of innovation unpacks how a shoe that weighs less than a bar of soap helped break two world records at the London Marathon.
When Kenya’s Sabastian Sawe crossed the finish line at the London Marathon on April 26, an Adidas attendant was waiting on the sidelines to collect his shoes. The attendant wrote Sawe’s record-breaking time, 1:59.30, on the side of the shoes, waited for him to take some photos with them, and then whisked them off to Adidas’s archives in Herzogenaurach, Germany.
Adidas’s head of innovation unpacks how a shoe that weighs less than a bar of soap helped break two world records at the London Marathon.
When Kenya’s Sabastian Sawe crossed the finish line at the London Marathon on April 26, an Adidas attendant was waiting on the sidelines to collect his shoes. The attendant wrote Sawe’s record-breaking time, 1:59.30, on the side of the shoes, waited for him to take some photos with them, and then whisked them off to Adidas’s archives in Herzogenaurach, Germany. Design
