As it pulls billions from the LIV tour, the country is backing ventures like Five Iron Golf, suggesting a shift toward more practical, lower-profile bets on the sport.
In late April, indoor golf and entertainment brand Five Iron Golf launched its first location in Saudi Arabia after nearly three years of coordination with Golf Saudi, an affiliate of the country’s massive sovereign wealth fund.
As it pulls billions from the LIV tour, the country is backing ventures like Five Iron Golf, suggesting a shift toward more practical, lower-profile bets on the sport.
In late April, indoor golf and entertainment brand Five Iron Golf launched its first location in Saudi Arabia after nearly three years of coordination with Golf Saudi, an affiliate of the country’s massive sovereign wealth fund. Tech
