The clever concept shows the limitations of a simple, sans-serif logo.
Yeti’s logo is simple: just its name written in an all-caps sans-serif font, placed within a rounded rectangle. But to speak to new consumers, they’re getting rid of the one element that gives it brand recognition.
The clever concept shows the limitations of a simple, sans-serif logo.
Yeti’s logo is simple: just its name written in an all-caps sans-serif font, placed within a rounded rectangle. But to speak to new consumers, they’re getting rid of the one element that gives it brand recognition. Design
