With his startup ProRata, the Idealab founder is trying to build a marketplace for AI attribution and compensation before legal and economic pressure forces the industry’s hand.
Bill Gross has a long history of betting on technological shifts and watching those bets pay off. But the latest proposition from one of Silicon Valley’s most storied founders and investors depends on forces far beyond the Bay Area.
With his startup ProRata, the Idealab founder is trying to build a marketplace for AI attribution and compensation before legal and economic pressure forces the industry’s hand.
Bill Gross has a long history of betting on technological shifts and watching those bets pay off. But the latest proposition from one of Silicon Valley’s most storied founders and investors depends on forces far beyond the Bay Area. Tech




