The team’s Google Gemini livery at the British Grand Prix highlights a broader shift in F1, where AI tools are becoming part of how teams chase speed off the track.
Formula 1 has always been a sport of speed, precision, and marginal gains. Behind every driver is a sprawling operation of engineers, strategists, designers, and factory teams looking for tiny advantages wherever they can find them. That has made F1 an attractive proving ground for technology companies, including a growing number of AI firms now working with teams across the grid.
The team’s Google Gemini livery at the British Grand Prix highlights a broader shift in F1, where AI tools are becoming part of how teams chase speed off the track.
Formula 1 has always been a sport of speed, precision, and marginal gains. Behind every driver is a sprawling operation of engineers, strategists, designers, and factory teams looking for tiny advantages wherever they can find them. That has made F1 an attractive proving ground for technology companies, including a growing number of AI firms now working with teams across the grid. Tech
