Meta’s Kylie Jenner collab is convincing female influencers to buy into the smart glasses trend. They still face plenty of pushback though.
A week before Meta officially released its new Kylie Jenner-embossed smart glasses in June, 23-year-old Allison Oh had already made up her mind about them. Oh, a lifestyle and travel influencer, with more than 100,000 followers on TikTok, attended a marketing event in NYC targeting potential consumers just like her. She says she felt like a small presence in a room filled with hundreds of other content creators who she recognized as having millions upon millions of followers. “The vibes were very upscale,” she says, describing different interactive rooms demonstrating the glasses. Peggy Gou was DJing.
Meta’s Kylie Jenner collab is convincing female influencers to buy into the smart glasses trend. They still face plenty of pushback though.
A week before Meta officially released its new Kylie Jenner-embossed smart glasses in June, 23-year-old Allison Oh had already made up her mind about them. Oh, a lifestyle and travel influencer, with more than 100,000 followers on TikTok, attended a marketing event in NYC targeting potential consumers just like her. She says she felt like a small presence in a room filled with hundreds of other content creators who she recognized as having millions upon millions of followers. “The vibes were very upscale,” she says, describing different interactive rooms demonstrating the glasses. Peggy Gou was DJing. Design
