Alternative Butter Ads – Lurpak’s Crush Expectations Redefines Plant-Based as Edgy, Not Earthy (TrendHunter.com) 

(TrendHunter.com) While plant-based alternatives are often relegated to the “granola” natural foods niche, Arla-owned butter brand Lurpak shattered stereotypes with Crush Expectations, an ad inspired by… (TrendHunter.com) While plant-based alternatives are often relegated to the “granola” natural foods niche, Arla-owned butter brand Lurpak shattered stereotypes with Crush Expectations, an ad inspired by…