Leadership changes can send stocks tumbling. Here’s how Apple tested and tightly controlled the news that John Ternus would be replacing Tim Cook as CEO.
Earlier this week, Apple made its biggest announcement of the year, and no, it wasn’t about a new iPhone. The company announced that longtime CEO Tim Cook would be stepping down as chief executive, to be succeeded by hardware chief John Ternus in September.
Leadership changes can send stocks tumbling. Here’s how Apple tested and tightly controlled the news that John Ternus would be replacing Tim Cook as CEO.
Earlier this week, Apple made its biggest announcement of the year, and no, it wasn’t about a new iPhone. The company announced that longtime CEO Tim Cook would be stepping down as chief executive, to be succeeded by hardware chief John Ternus in September. Tech
