To fight AI, Spotify is verifying human artists—and making it easier for listeners to ID them.
When browsing social media it is sometimes hard to discern reality from AI. Is a video of bunnies jumping on a trampoline at night real-life? Probably not. But while some of us are stuck trying to figure out the authenticity of visual content, Spotify is jumping ahead to help users know if who they are listening to is actually human.
To fight AI, Spotify is verifying human artists—and making it easier for listeners to ID them.
When browsing social media it is sometimes hard to discern reality from AI. Is a video of bunnies jumping on a trampoline at night real-life? Probably not. But while some of us are stuck trying to figure out the authenticity of visual content, Spotify is jumping ahead to help users know if who they are listening to is actually human. Design
