Who is Peter Arnell, America’s new chief brand architect? You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad.
The Trump administration just elected designer Peter Arnell “chief brand architect” of the National Design Studio. It’s a role that could have massive ripple effects for how the American government presents itself.
Who is Peter Arnell, America’s new chief brand architect? You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad.
The Trump administration just elected designer Peter Arnell “chief brand architect” of the National Design Studio. It’s a role that could have massive ripple effects for how the American government presents itself. Design
