Control shopping, control the world. How leaders at Google and OpenAI are thinking about the AI-powered future of shopping—and when it’ll be here.
Last September, OpenAI and Shopify made an announcement that sent ripples throughout the retail industry: They were partnering to launch Instant Checkout—a feature that would let people complete purchases directly within ChatGPT.
Control shopping, control the world. How leaders at Google and OpenAI are thinking about the AI-powered future of shopping—and when it’ll be here.
Last September, OpenAI and Shopify made an announcement that sent ripples throughout the retail industry: They were partnering to launch Instant Checkout—a feature that would let people complete purchases directly within ChatGPT. Design




