​How Adidas tapped into motorcycle culture to create Messi’s retro iridescent World Cup cleats 

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The boot, which the soccer icon wore when he became the World Cup’s all-time leading goal scorer, took two years to design and is inspired by an archival boot and ‘lowrider culture.’

On June 22, Lionel Messi became the all-time leading goal scorer in World Cup history, 20 years after his tournament debut in 2006. A lot has changed for Messi in those two decades, but his most avid fans might have noticed that one thing stayed more or less the same: his footwear.

 The boot, which the soccer icon wore when he became the World Cup’s all-time leading goal scorer, took two years to design and is inspired by an archival boot and ‘lowrider culture.’

On June 22, Lionel Messi became the all-time leading goal scorer in World Cup history, 20 years after his tournament debut in 2006. A lot has changed for Messi in those two decades, but his most avid fans might have noticed that one thing stayed more or less the same: his footwear.  Design 

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