Designers are rethinking the jersey for people who care less about kits and more about fits.
On the soccer field, athletes sporting official gear from the likes of Nike and Adidas might be the norm. But on the sidelines, it’s bootleg merch by independent designers that is dressing stylish fans during the World Cup.
Designers are rethinking the jersey for people who care less about kits and more about fits.
On the soccer field, athletes sporting official gear from the likes of Nike and Adidas might be the norm. But on the sidelines, it’s bootleg merch by independent designers that is dressing stylish fans during the World Cup. Design




