​Did Red Lobster purposefully doom itself with the infamous Endless Shrimp deal? 

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A new lawsuit alleges that former majority stakeholder Thai Union Group ‘milked whatever value it could from Red Lobster, especially as the company became insolvent.’

Red Lobster’s Everyday Endless Shrimp deal seemed too good to be true. In June of 2023, the promotion was turned into a permanent menu item, offering customers unlimited servings of shrimp for just $20. The move was a head-scratcher: How could a deal like that possibly be profitable? Turns out, it wasn’t—and a new lawsuit claims that may have been on purpose.

 A new lawsuit alleges that former majority stakeholder Thai Union Group ‘milked whatever value it could from Red Lobster, especially as the company became insolvent.’

Red Lobster’s Everyday Endless Shrimp deal seemed too good to be true. In June of 2023, the promotion was turned into a permanent menu item, offering customers unlimited servings of shrimp for just $20. The move was a head-scratcher: How could a deal like that possibly be profitable? Turns out, it wasn’t—and a new lawsuit claims that may have been on purpose.  News 

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