Social media and community are powerful drivers of growth when they work in concert.
If your social media accounts disappeared tomorrow, would anyone miss them? I ask our team this question every year, not to challenge their work, but to assess whether we’re adding value for our audience. The brands that succeed on social media offer inspiration, education, or a genuine sense of community. They provide leadership when the world feels off course, and levity when it feels too heavy.
Social media and community are powerful drivers of growth when they work in concert.
If your social media accounts disappeared tomorrow, would anyone miss them? I ask our team this question every year, not to challenge their work, but to assess whether we’re adding value for our audience. The brands that succeed on social media offer inspiration, education, or a genuine sense of community. They provide leadership when the world feels off course, and levity when it feels too heavy. Fast Company Impact Council
