The brands people remember aren’t necessarily the ones with the loudest campaigns, but the ones that create small behaviors customers repeat until they become habits.
When Guinness drinkers talk about “Splitting the G,” they mean taking the perfect first sip so the foam line lands precisely through the letter G on the pint glass. Ask an Irish bartender and they’ll tell you the original target was the gap between the harp and the Guinness logo, before social media simplified the ritual into something easier to share.
The brands people remember aren’t necessarily the ones with the loudest campaigns, but the ones that create small behaviors customers repeat until they become habits.
When Guinness drinkers talk about “Splitting the G,” they mean taking the perfect first sip so the foam line lands precisely through the letter G on the pint glass. Ask an Irish bartender and they’ll tell you the original target was the gap between the harp and the Guinness logo, before social media simplified the ritual into something easier to share. Design
