The difference in their methods shows what separates a smart filter from a blunt one.
It’s official: no one likes AI slop. The Reuters Institute’s 2026 Digital News Report, out last month, found that trust in the answers AI assistants give for news has sunk to just 20% worldwide, against 37% for news overall. And this isn’t a blip. The influencer marketing agency Billion Dollar Boy found preference for AI-generated creator content has dropped 44% since 2023, with sentiment now split down the middle between people who see AI as a positive force and those who see it as a negative one. A Fractl survey this spring found the share of consumers who consider AI helpful fell from 82% to 54% in a single year. In news specifically, audiences consistently say that AI labels make them trust a story less.
The difference in their methods shows what separates a smart filter from a blunt one.
It’s official: no one likes AI slop. The Reuters Institute’s 2026 Digital News Report, out last month, found that trust in the answers AI assistants give for news has sunk to just 20% worldwide, against 37% for news overall. And this isn’t a blip. The influencer marketing agency Billion Dollar Boy found preference for AI-generated creator content has dropped 44% since 2023, with sentiment now split down the middle between people who see AI as a positive force and those who see it as a negative one. A Fractl survey this spring found the share of consumers who consider AI helpful fell from 82% to 54% in a single year. In news specifically, audiences consistently say that AI labels make them trust a story less. Tech
