X, formerly Google X and the most ambitious innovation lab of our time, isn’t content just to watch its hits like Waymo and Wing take off. An exclusive look inside how Astro Teller and company are reinventing themselves—and what might be their next big thing.
A couple of miles from Google headquarters, a rehabbed midcentury shopping mall is home to a company that might be even Googlier than Google. Known as Google X until 2015, when it became a self-contained arm of the new holding company called Alphabet, it’s now just X. For clarity’s sake, it’s fond of calling itself “X, the Moonshot Factory”—definitely not to be confused with X, the Elon Musk-owned social network.
X, formerly Google X and the most ambitious innovation lab of our time, isn’t content just to watch its hits like Waymo and Wing take off. An exclusive look inside how Astro Teller and company are reinventing themselves—and what might be their next big thing.
A couple of miles from Google headquarters, a rehabbed midcentury shopping mall is home to a company that might be even Googlier than Google. Known as Google X until 2015, when it became a self-contained arm of the new holding company called Alphabet, it’s now just X. For clarity’s sake, it’s fond of calling itself “X, the Moonshot Factory”—definitely not to be confused with X, the Elon Musk-owned social network. Tech
