The carrot-instead-of-stick approach for an an insurance company activation brought a smile to motorists’ faces.
Research has found that at least one kind of negative messaging on roadway signage can actually increase crashes. One insurance company is taking the opposite approach with a new activation.
New York City-based Lemonade created “The Slow Sign,” a digital sign that compliments drivers for following the speed limit. Made with the creative agency Cash Studio, the insurance company set up a pink, branded digital roadside sign outside Austin with a radar speed sign and a message board that works only if you’re obeying the speed limit.
The carrot-instead-of-stick approach for an an insurance company activation brought a smile to motorists’ faces.
Research has found that at least one kind of negative messaging on roadway signage can actually increase crashes. One insurance company is taking the opposite approach with a new activation.New York City-based Lemonade created “The Slow Sign,” a digital sign that compliments drivers for following the speed limit. Made with the creative agency Cash Studio, the insurance company set up a pink, branded digital roadside sign outside Austin with a radar speed sign and a message board that works only if you’re obeying the speed limit. Design
