Claudine Cheever, Pinterest’s new CMO, explains why going offline is the platform’s North Star.
Pinterest’s newest ad starts with two young women doomscrolling in the dark. It’s a familiar nightly ritual for millions. As one of them slumps on the bed in a Reels-induced semicoma, the other gets an idea and opens . . . you guessed it, Pinterest. Suddenly, an energetic dance track fills the room, and the two are inspired to get their best ’fits together for a night out. It ends with the tagline, “The best thing you can find online is a reason to go offline.”
Claudine Cheever, Pinterest’s new CMO, explains why going offline is the platform’s North Star.
Pinterest’s newest ad starts with two young women doomscrolling in the dark. It’s a familiar nightly ritual for millions. As one of them slumps on the bed in a Reels-induced semicoma, the other gets an idea and opens . . . you guessed it, Pinterest. Suddenly, an energetic dance track fills the room, and the two are inspired to get their best ’fits together for a night out. It ends with the tagline, “The best thing you can find online is a reason to go offline.” Design
