The marketing chief talks AI, brand storytelling, Nike versus Adidas, and why today’s top marketers need a real seat at the strategy table.
Every year at Cannes Lions, the advertising world takes stock of itself—what’s working, what’s not, and what it’s pretending not to notice. Autodesk CMO Dara Treseder breaks down the industry’s complicated relationship with AI; weighs in on the hottest and most overrated campaigns of the year, including sharp takes on Nike, Adidas, and Starbucks; and explains why the path from CMO to CEO is suddenly the most interesting career move in business.
The marketing chief talks AI, brand storytelling, Nike versus Adidas, and why today’s top marketers need a real seat at the strategy table.
Every year at Cannes Lions, the advertising world takes stock of itself—what’s working, what’s not, and what it’s pretending not to notice. Autodesk CMO Dara Treseder breaks down the industry’s complicated relationship with AI; weighs in on the hottest and most overrated campaigns of the year, including sharp takes on Nike, Adidas, and Starbucks; and explains why the path from CMO to CEO is suddenly the most interesting career move in business. Tech
