The More This Rolex Costs, the More You Want It. Here’s Why 

A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse. A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.  Gear, Gear / Gear News and Events, Gear / Products, Gear / Trends, Gear / Products / Watches, Gear / Products / Lifestyle, Take My Money!  Read MoreGear Latest