In his new book, the founder of Keurig Green Mountain shares his entrepreneurial story and his advice for becoming a more optimistic leader.
My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake at night repeating the specific revenue and profit numbers I wanted the company to hit six months out, a year out, and even further in the future: “In three years, we’ll do this much product, and it will cost this much. . . .” In saying it aloud, I was, in an important sense, committing myself to making it real.
In his new book, the founder of Keurig Green Mountain shares his entrepreneurial story and his advice for becoming a more optimistic leader.
My wife, Christine, still remembers how, in the early years at Green Mountain, I would often lie awake at night repeating the specific revenue and profit numbers I wanted the company to hit six months out, a year out, and even further in the future: “In three years, we’ll do this much product, and it will cost this much. . . .” In saying it aloud, I was, in an important sense, committing myself to making it real. Work Life
