​Inside AI’s $5 trillion quest to develop taste 

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If agentic commerce is to fulfill its potential, it has to do more than shop for boring, everyday products. Google, OpenAI, the social media giants, and a raft of startups are racing to win the high-stakes, all-too-human race to make AI that has a sense of style.

The assignment is charming: I’ve been asked to moderate a panel in a garden in early summer. The problem is that it will require an outfit I don’t own and have no time to find. Easy enough, I think. I use AI every day to summarize transcripts, synthesize financial data, and draft emails. Surely I can outsource this.

 If agentic commerce is to fulfill its potential, it has to do more than shop for boring, everyday products. Google, OpenAI, the social media giants, and a raft of startups are racing to win the high-stakes, all-too-human race to make AI that has a sense of style.

The assignment is charming: I’ve been asked to moderate a panel in a garden in early summer. The problem is that it will require an outfit I don’t own and have no time to find. Easy enough, I think. I use AI every day to summarize transcripts, synthesize financial data, and draft emails. Surely I can outsource this.  Design 

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