If agentic commerce is to fulfill its potential, it has to do more than shop for boring, everyday products. Google, OpenAI, the social media giants, and a raft of startups are racing to win the high-stakes, all-too-human race to make AI that has a sense of style.
The assignment is charming: I’ve been asked to moderate a panel in a garden in early summer. The problem is that it will require an outfit I don’t own and have no time to find. Easy enough, I think. I use AI every day to summarize transcripts, synthesize financial data, and draft emails. Surely I can outsource this.
If agentic commerce is to fulfill its potential, it has to do more than shop for boring, everyday products. Google, OpenAI, the social media giants, and a raft of startups are racing to win the high-stakes, all-too-human race to make AI that has a sense of style.
The assignment is charming: I’ve been asked to moderate a panel in a garden in early summer. The problem is that it will require an outfit I don’t own and have no time to find. Easy enough, I think. I use AI every day to summarize transcripts, synthesize financial data, and draft emails. Surely I can outsource this. Design




