The 1978 global soccer tourney held in Argentina used a grid-based design system with perforated steel panels and button typography and pictograms.
When designers for the 1978 World Cup in Argentina designed a signage and wayfinding system for the tournament, they needed something that would be easy to read and scale. Their forgotten work was ingenious and economical—and it’s finally getting its due.
The 1978 global soccer tourney held in Argentina used a grid-based design system with perforated steel panels and button typography and pictograms.
When designers for the 1978 World Cup in Argentina designed a signage and wayfinding system for the tournament, they needed something that would be easy to read and scale. Their forgotten work was ingenious and economical—and it’s finally getting its due. Design
